Early Rise

HMD unveils first line of smartphones

Tech innovator Human Mobile Devices has just announced its first line of smartphones today: the HMD Pulse Pro, HMD Pulse+, and HMD Pulse.
Clean lines, soothing tones, a modern sense of style, an unapologetically elegant approach to repairability, molecularly fusing bold and brazen design at an affordable price—this sets the tone of HMD’s original line in the HMD Pulse collection.

CMO of Human Mobile Devices, Lars Silberbauer, comments: “We’ve got our finger on the pulse and recognise consumers’ needs and anticipate market trends; repair is the cornerstone of a fresh chapter in smartphone innovation. Forget the ordinary, this is a new era of smartphone sophistication with substance.”

Ben Wood, Chief Analyst CCS insight, said: “HMD has been a trailblazer for more repairable smartphones. It’s encouraging that the HMD Pulse Family is even easier for consumers to repair, and this design decision aligns well with the consumer trends we are seeing in our research”.

The HMD Pulse Collection
The new HMD Pulse range is designed to be repairable with every device—what HMD calls it: ‘Gen 1 repairability’. This means that owners can repair a smashed display, fix a bent charging port, or even replace a depleted battery without needing an engineering degree.

Pulse HMD unveils first line of smartphones 2

HMD Pulse Pro: Epic your selfie game
Take your selfie game to a different level with the HMD Pulse Pro. Get ready for envy-inducing picture-perfect snaps all summer with a market-leading 50MP Selfie Camera. Give your phone the two-finger salute to kick-start all new Selfie Gesture Navigation, and it will snap core memories with just a wave of the hand, or go hands-free with a finger-heart, thumbs up, or two-handed heart sign—perfect for those group selfies. Now, with the HMD Pulse Pro AI Super Portrait mode, you can also say goodbye to those blurry night selfies that shed light on the very darkest selfie, making it as clear as it would be in the middle of the day. Remember the moments of your life more precisely than ever in High Definition with HMD Pulse Pro and make you look like a professional photographer—zero training required. HMD’s Pulse Pro is never out of fashion, available in three intriguing shades alone: distinct Glacier Green, Twilight Purple, and Black Ocean. Its classic looks, its sleek outline definitely give the celebrity vibes without the celebrity price tag.
HMD Pulse+ and HMD Pulse

That is, HMD Pulse+ and HMD Pulse, which are the little siblings of HMD Pulse Pro, offering bonded battery life of up to 59 hours along with Gen 1 repairability in three of the same eye-catching shades.
HMD Pulse+ handles the photographic department with a 50MP rear camera and a depth sensor—quality snaps taken with imperative ease. HMD Pulse really brings the heat, with its 13MP camera loaded with AI HDR and skin-tone optimization, coupled with naturally vibrant shots. With top-range specifications at a mid-range price point, the HMD Pulse Family is designed to democratize smartphones. HMD Pulse Pro, HMD Pulse+, and HMD Pulse will be available online from hmd.com and in-store starting 7 June.

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