Sun, Sea, and Short Shorts: Menswear’s Summer Fling in Milan
Few things capture the essence of Italy in spring and summer like its stunning beaches. From the Adriatic to the Amalfi Coast, the colorful “lidos” (private beach clubs) are among the country’s most iconic symbols. This year, the Italian segment of Milan Fashion Week paid tribute to these sunny shores during a weekend of Spring-Summer 2025 shows, where Italy’s beloved “al mare” (the sea) emerged as a prominent theme on backstage mood boards.
At MSGM, designer Massimo Giorgetti celebrated the brand’s 15th anniversary with a collection inspired by beach-resort aesthetics. Outfits featured sun-dyed stripes, shiny swim shorts, and playful cutout motifs of crabs, mermaids, and dolphins, evoking memories of childhood toys scattered on the sand. The collection captured the carefree spirit and vibrant energy of Italy’s coastal culture.
Milan Fashion Week showcased the timeless allure of Italy’s beach culture, with designers embracing the sun-soaked vibes and translating them into stylish, contemporary menswear. As the fashion world looks ahead to summer 2025, the influence of Italy’s “al mare” promises to be a defining trend, celebrating the enduring charm of its seaside heritage.